Category: FOR BUSINESS
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Kenya Is Burning: EPZ Opportunities Amid KPA Port Boom & Meta Job Cuts
Kenya’s KPA port expansion, Meta’s Nairobi exit, and rising fuel prices all point toward the same conclusion — if you know how to read EPZ signals. Here’s where the smart money is moving in Kenya’s Export Processing Zones in 2026.
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Feeding the Machine: What the AI Economy Is Extracting From Your Brands
The AI economy isn’t just changing how brands market — it’s changing what marketing costs. In this trend report, Victoria Musebe unpacks five forces reshaping brand strategy in 2026: the Verification Tax, GEO, hyper-personalization, Present Wellbeing loyalty shifts, and the TikTok Shop discovery disruption. Essential reading for B2B leaders and African market operators navigating the…
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The Digital Eviction: Why Social Media Marketing Is Failing Kenyan Entrepreneurs
Why social media marketing is failing Kenyan entrepreneurs — and how to build a self-hosted digital presence that no algorithm, pivot, or platform can take away.
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The Multiplier Thesis — and Why Kenya Is A head of the Curve.
AI will not replace you. But it will replace someone. The difference isn’t talent — it’s what you do with the tools you already have access to.
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AI Skills to Master in 2026
Everyone’s talking about AI. Few people are actually learning it. Here’s the difference: the skills that will matter in 2026 aren’t about coding — they’re about knowing how to communicate with AI, how to stack the right tools, and how to build systems that work while you sleep. From prompt engineering to AI agents to…
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This Nairobi Manufacturer Is Turning Waste Into Wealth — and He’s Exactly Who Kuzana Is Looking For
There is more capital available for African businesses today than at any point in history, yet most Kenyan founders still can’t get funded. The problem isn’t the business; it’s the preparation. This piece introduces the “funding readiness gap”—the distance between having a fundable business and being able to prove it. Discover how Kuzana is closing…
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Affiliate Programmes That Actually Pay
Affiliate marketing in Kenya is underutilised — not because the opportunity doesn’t exist, but because most creators and marketers are promoting the wrong programmes, or promoting the right ones without a strategy.
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Why Kenyan Founders Don’t Get Funded (It’s Not the Market)
Over 80% of SME loan applications in Kenya are rejected — not because the business is bad, but because it can’t be read by the people with capital. We managed digital marketing for a grant-funded Kenyan health enterprise. Here’s what we learned about the gap between fundable work and funded work.
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You’re Not Selling a Product. You’re Selling a Feeling.
The rules of business quietly changed, and nobody sent the group chat a memo. Here’s what the experience economy actually means if you’re building something real — right now, in Kenya, from scratch.
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