Author: Ms. Victoria Musebe
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Affiliate Programmes That Actually Pay
Affiliate marketing in Kenya is underutilised — not because the opportunity doesn’t exist, but because most creators and marketers are promoting the wrong programmes, or promoting the right ones without a strategy.
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Why Kenyan Founders Don’t Get Funded (It’s Not the Market)
Over 80% of SME loan applications in Kenya are rejected — not because the business is bad, but because it can’t be read by the people with capital. We managed digital marketing for a grant-funded Kenyan health enterprise. Here’s what we learned about the gap between fundable work and funded work.
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You’re Not Selling a Product. You’re Selling a Feeling.
The rules of business quietly changed, and nobody sent the group chat a memo. Here’s what the experience economy actually means if you’re building something real — right now, in Kenya, from scratch.
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Your Followers Are Not Your Community.
You built a page. You got the numbers. You ran the ads. And somehow the business still feels invisible. Here’s what nobody told you: the people who decide your fate are not the ones commenting. They’re the ones watching.
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Is the Unicaf Scholarship Real? Explain like I’m Five, Kenyan Professional’s Plain-English Guide (2026)
Worried if Unicaf is a scam? A Nairobi-based professional shares a “plain-English” audit of the 80% scholarship, UK university partnerships (UEL, LJMU), and Kenyan employer recognition.
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Why I Chose a Private OneKitty for My Postgraduate Tuition — And What It Says About Crowdfunding in Kenya
Kenya’s fundraising culture activates for crisis. Public crowdfunding is increasingly built for organisations. Here’s why a private, invitation-only kitty is the better model for personal aspirational fundraising — and how the YVI Pot of Dreams fits in.
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You Don’t Have a Brand Problem. You Have a Language Problem.
Most Kenyan SMEs don’t have a brand problem. They have a language problem — and it’s the most expensive mistake in the market because it’s the least diagnosed one. Through the Aboosto Kenya market entry, nine influencer voices, and one strategic decision that changed the equation, this piece breaks down exactly what happens when a…
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Sleep Is Not Lazy. It’s Strategy.
You’re not grinding harder than everyone else. You’re just more tired. Here’s the data that finally gives you permission to log off — and the business case that makes it non-negotiable.
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Selling Fashion Online in Kenya: What Nairobi Is Building, What the Industry Demands, and What Every Seller Should Know Before Listing
Selling Fashion Online in Kenya: What Solgates Is Building, What the Industry Demands, and What Every Seller Should Know Before Listing
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You Have the Story. You Just Don’t Have the Time. That’s What Hadithi Is For.
Hadithi is the AI-powered tool built to get it out of your head and onto the internet — for young Kenyan founders who are done being the best-kept secret in their industry. You have the story.
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