🎉 LABOUR DAY 2026
✦ CELEBRATING VICTORIA IVYKAYE MUSEBE
✦ 6+ YEARS · FULL-STACK MARKETER
✦ FOUNDER · AUTHOR · EDUCATOR · CREATOR
✦ NNALOLILE YVI · NAIROBI, KENYA
✦ ATOTOATORI.CO.KE
🎉 LABOUR DAY 2026
✦ CELEBRATING VICTORIA IVYKAYE MUSEBE
✦ 6+ YEARS · FULL-STACK MARKETER
✦ FOUNDER · AUTHOR · EDUCATOR · CREATOR
✦ NNALOLILE YVI · NAIROBI, KENYA
✦ ATOTOATORI.CO.KE
🎊 Labour Day 2026 · Achievement Showcase
VICTORIA
IVYKAYE
MUSEBE
Digital Marketing Specialist · Full-Stack Marketer · Founder
Content Strategist · Author · Community Builder · Educator
MSc Business Psychology Candidate · atotoatori.co.ke · Nairobi, Kenya
6+
Years in Marketing
3
Ventures Founded
1
Book Published
21+
Roles & Chapters
Currently Active
🚀
Nnalolile For BusinessFounder & Lead Strategist
🎓
MSc Business PsychologyUEL via Unicaf · In Progress
👗
B.Kunta StylesFull-Stack Marketer
⛪
The Berean ChristadelphianDigital Coordinator, Africa
🛍️
Shop with Yviatotoatori.co.ke/yvishop
🏆 Every Chapter. Every Win.
The Beginning — Where It All Started
01
🥬 First Job Ever
Western Kenya · Very First Chapter
Vegetable Seller
Harambee Market, Western Kenya
Before strategy decks, brand campaigns, or affiliate dashboards — there was the market stall. Selling cabbages at Harambee Market was Victoria’s first lesson in commerce, customer, and what it means to earn with your own hands. She has never forgotten where she started.
02
🎓 Academic Foundation
2008 · KCPE | 2012 · KCSE
KCPE 412/500 · KCSE B+ 73 Points
Lugulu Girls Primary & High School
Eight subjects. Mean Grade B+. Art & Design: A Plain. The creative thread was already running — the system just took a while to catch up with it.
03
⭐ Early Brand Exposure
2014
Brand Ambassador + Events Pro
Jayden Agency · Blankets & Wines · Heroes Gala Awards
Samsung promotions. Safaricom Sevens Kasarani. VIP ticketing at Blankets & Wines 57th & 58th editions. Marshal at the Heroes Gala by Nation Media × KCB. The live brand energy, learned early.
Campus Years & Early Career — 2015 to 2018
📣 Campus PR
May 2015
Student PR Associate
Co-operative University of Kenya
Kiss TV feature. Institutional brand rep. Ticket campaigns. First taste of representing an organisation publicly.
🤝 Nonprofit
May 2015
Fundraiser Coordinator
Nobeah Foundation
Grant sourcing, donor proposals. Making the case for impact — in numbers and in narrative.
📍 Digital Outreach
May 2016
Marketing Scout
Ringier · Pigiame
Client outreach and digital education for Kenya’s major classifieds platform. Learning adoption from the ground up.
💻 5 Stars
May 2017
Freelancer — 5-Star Rated
Freelancer.com · English Writer & Social Media Manager
Global clients. Her own rates. Her own reputation. Five stars. The market said yes before the industry did.
🎓 Degree Unlocked
December 2018
BCom Marketing — Second Class Honours
The Co-operative University of Kenya · Certificate No. 3089
Four years of building the formal foundation. Marketing moved from instinct to framework, from intuition to discipline. She graduated and immediately kept moving.
🏫 Institutional
Nov 2018 – Nov 2019
Marketing & Admin Assistant
Africa Nazarene University · Nairobi
Social media, PR, digital communications for a university brand. Her reference letter from the Head of Marketing describes her as “self-driven, innovative” with a growing interest in audio-visual production.
The Professional Peak — 2019 to 2021
🚀 Agency Life
Feb 2019 – Jan 2021 · Nairobi
Digital Marketing & Content Specialist
Madavi Agency
Two years. Multiple corporate clients across sectors. Google Ads. Meta. Community management. Brand equity for organisations that needed it most. Key clients: Mms Advocates, Roamtech, Emalyfy, CRECO, Lea Toto, Konvergenz, Madavi Agency. The agency years built the full stack she still deploys today.
✨ Creative
2019
Model — YVI Arts
atotoatori.co.ke/yvi · YVI Arts
In front of the camera, not just behind it. Visual storytelling through the self. YVI Arts is still live — because some chapters deserve to stay open.
Labour Day 2026 · Courage Recognition
She Walked Into the Dark to Protect Others — and Walked Back Out.
In 2020, Victoria conducted undercover work gathering intelligence on trafficking networks at serious personal risk. When the situation escalated beyond safe limits, she made the call to leave. Knowing when to walk away is not weakness. It is the hardest kind of strength.
🌱 The Pivot — 2020 Onwards
Community, Land & New Beginnings
🏫 Community Builder
2020 · Lockdown · Western Kenya
Founded an Informal School
Farmers’ Community, Western Kenya
While Kenya’s schools were closed, Victoria opened a school for the children of farm workers during COVID-19 lockdowns. Learning did not stop. Because she refused to let it stop. Teacher by choice. Educator by necessity.
🌾 Land & Labour
2021 · Uganda
Farm Manager
Her Mother’s Farms · Uganda
Moved to Uganda and managed her mother’s farms — workers, logistics, seasons, soil. From spreadsheets to land and back. Grounded in the most literal sense possible.
🧠 Care & Storytelling
Ongoing
Virtual Therapist · Children’s Storyteller · Adult Companion
Independent Practice
Virtual therapeutic support — paused pending full licensing. Children’s storytelling and adult companionship continuing. The MSc in Business Psychology is the path to doing this fully and officially.
🔥 The Founder Era — 2021 to Now
Everything Built From Here
🚀 FOUNDED · January 2021 — Present
Nairobi, Kenya · atotoatori.co.ke
Founder — Nnalolile YVI
Three Integrated Ventures · Built from Scratch
Nnalolile For Business
Editorial business intelligence platform for Kenyan SMEs, founders, and entrepreneurs. Long-form content, affiliate partnerships with HostAfrica, OneKitty, Kuzana, and Unicaf.
Editorial business intelligence platform for Kenyan SMEs, founders, and entrepreneurs. Long-form content, affiliate partnerships with HostAfrica, OneKitty, Kuzana, and Unicaf.
Atoto Atori Blog
Long-form editorial covering Kenyan business, culture, ideas, and current events. The intellectual home of the brand.
Long-form editorial covering Kenyan business, culture, ideas, and current events. The intellectual home of the brand.
Shop with Yvi
Curated e-commerce at atotoatori.co.ke/yvishop. The market stall of a much younger Victoria, now digital, now global.
Curated e-commerce at atotoatori.co.ke/yvishop. The market stall of a much younger Victoria, now digital, now global.
📖 Author
2024
Published “The Yvis”
Victoria IvyKaye Musebe — Author
A book. Her name on the cover. Her words inside. Not a campaign. Not a client brief. Entirely, completely hers.
⛪ Faith & Community
May 2024 — Present · Remote
Digital Community Coordinator — Africa
The Berean Christadelphian
Social media communities across Africa. Web development coordination. Monthly digital magazine — editor and publisher. Faith, community, and digital tools all at once.
🏥 Healthcare
Mar 2024 – Jan 2026 · Part-Time
Social Media Marketing
Spicas Nursing Home · Nairobi
LinkedIn, Instagram & Threads management. Humanising healthcare through storytelling on digital platforms.
🏢 Beauty & Lifestyle
Jun – Oct 2024
Marketing Officer
Aboosto Beauty · Nairobi
Influencer partnerships across Africa, brand digital storytelling, social media awareness campaigns. Certificate of Service issued. Impact made. Chapter completed.
👗 Fashion
June 2025 — Present
Full-Stack Marketer
B.Kunta Styles · Nairobi
Copywriting, content creation, social media management, sales coordination and CRM. The full stack deployed for fashion.
👁️ Healthcare Tech
Aug 2025 – Jan 2026
Digital Marketing Manager
Presbyoptics Solutions · Nairobi
LinkedIn, Instagram, Facebook. Website content, digital copywriting, and campaign production for a healthcare technology brand.
🎓 Postgrad · In Progress
2025 — Present · University of East London via Unicaf
MSc Business Psychology
The Same Platform She Recommends to Her Readers — Because She Enrolled Herself
Combining 6+ years of marketing practice with the science of human behaviour. Consumer psychology, organisational behaviour, research methodology. When Victoria recommends Unicaf to her Nnalolile audience, she is not guessing. She is enrolled. This degree also opens the formal path to her therapeutic practice.
🛍️ E-Commerce
Present · atotoatori.co.ke/yvishop
Shop with Yvi
Nnalolile YVI · Curated Products & Drop-Shipping
Curated products carrying Yvi’s editorial standards into commerce. From Harambee Market in Western Kenya to a digital shop serving customers across Africa. The circle closes beautifully.
⚡ Core Competencies — Built Through Doing
Digital Marketing Strategy
Social Media Management
Content Creation & Copywriting
SEO
Influencer Marketing
Google Ads & Meta Ads
E-Commerce & Drop-Shipping
Brand Development & Equity
Audio-Visual Production
CRM
Market Research & Media Buying
Business Psychology
Email Marketing & Newsletters
Community Management
Sales Promotion & Campaigns
Public Relations
Editorial Publishing
Farm Management
Teaching & Education
Storytelling
Caregiving & Companionship
English · Swahili · Abaluhya